Presentation Styles and Techniques of Persons In Media

Hi Readers,The different requirements and personalities needed for various presenters is very interesting to me. It's fascinating seeing how presenters adapt to the situation depending on what kind of presenter they are, one show can turn a controversial sentence into a joke and another a debate. These are different presenting techniques for different types of presentation.

News Presenter

News presenters must be able to sound very professional, so they have to use the correct terminology and pronounce everything correctly. They can't use any slang, unless of course, it's something like Fox  News. One of the tricky things about sounding knowledgeable is having to sound authoritative, but not talking down to the viewers. Few people would watch a news show that makes them feel looked down on or stupid. They also have to look very professional in appearance as well, so suits or smart clothing should be worn.  There are shows like Newsround that are aimed at kids and use words that aren’t as big and explain things in a clear way. There are also shows on YouTube that have news shows that are meant to entertain teenagers and young adults as well as show them the news. These usually don't need to follow the same rules.

Continuity Announcer

A continuity announcer is someone who links one show to the next at the end of a programme. They aren’t usually seen, so it’s just their voice as the credits roll. They have to sound very friendly so if they recommend a program on another one of the channels or something like that, they sound like a friend that you want to listen to so they have to be convincing too. They often make jokes about the previous programme and the next one so they have to appeal to the type of audience with the right kind of humour.

 

Broadcast journalist

Broadcast Journalists are the people who stand in front of the camera with a microphone telling the News show they work on the information they’ve found out. They must appear knowledgeable about the story they’re talking about, otherwise no one will believe or trust them. They have to talk about fact and research information based on fact, otherwise, when the truth comes out, they won’t be taken seriously again. Their appearance must make them look trust worthy.

 

Magazine Programme Presenter

A magazine programme is a show that’s formatted a bit like a magazine, so it has interviews and commentaries in the show.  The presenters need to look like they know a little bit about everything so when they question people they can seem interested and as if they are learning, but they need to know what it is the person is talking about to ask questions.  They maybe expected to know good interviewing techniques. The presenters need to be able to stay in control of a situation and link the different sections together; it’s like turning the page in a magazine with someone saying something for the pages to link together nicely and smoothly.

 

Lifestyle Programme Presenter

Lifestyle shows can be separated into different sub-categories: Cooking, home improvement, fashion makeover, healthy changes to your life, holiday travel shows and car shows. The presenters for cooking shows act very much at home and comfortable in their workspace, they will tend look more relaxed and their appearance is very homelike and homemade. It’s to make the viewers think it’s all very normal and natural. Home improvement shows have presenters that act quite curious about the development and the process the people chose to do and eager to see how it turns out. The American home improvement shows tend to favour more energetic and enthusiastic presenters. The fashion presenters have to have tact, they need to advise and change a persons look without offending them. They also need to look very stylish and friendly towards the person.  The presenters of life improvement shows are very natural looking, they wear minimal make up and white or gentle, neutral colours.  Holiday travel shows have presenters that are usually tanned and look good in typical summer clothes, they are very relaxed and “mate-y “ when they interact with people. Car shows are very “bloke-y” programmes so the presenters are male and middle aged. They need to have a lot of knowledge on cars but still act like one of the lads”

 

Documentary Presenter

Documentary presenters can be just be voice overs or they can have sections where they are on screen. They have to sound very smart and as if they know a lot, they need to sound like they are educating you but not in a way that sounds like they’re looking down on the audience. The most common documentaries are about wildlife, travel (not holidays), historic and life stories/ jobs but these usually aren’t informative , a fly on the wall kind of style. There are the very different styles of documentaries, for the most part it’s serious and informative but there are some more dramatised documentaries, they usually don’t have good quality information.

 

DJ

These people appear on radio stations and they will play music, talk a bit about it, be entertaining and introduce shows. They tend to be personality voices. It’s their personality that sells them and popular ones get hired more often. They don’t even need to know anything about music they just need to communicate and appeal to the target audience. They often sound like the people listening, they use slang, buzzwords and speak the same way as the target audience.

 

Chat show host

These hosts must be able to look relaxed and relax their guests and ask questions that entertain and/or inform the audience or what the audience wants to know. These shows are all done in front of a live studio audience so they must be able to interact and react with them to create a humourous ambiance.

 

Game show host

These are also done in front a live studio audience. They have to appear in control of the events going on but still look like they are just friendly people who want you to do the best you can at the games. They have to act very lively but still make contestants relaxed. If something goes wrong they have to think quickly about how to recover from it, it’s much easier if there are two hosts so they can bounce off of each other.

 The way these people hold themselves, their breadth of vocabulary, their illustrative language, their accent, their catch phrases, their tone of voice, their pace of delivery, their clothes, their hair and so much more makes a presenter good or bad for a certain type of presenting and so many little things all add up to a big thing. It's pretty elaborate really. Do you think anything else goes in to it? Tell me below.

Rain